What is Marketing

1.Introduction 1.1Purpose The purpose of this report is to discuss how the macro surroundingsal variables can, and have, had an squeeze on the Higher Education. Moreover, identify this marketing mix (7 Ps) from deuce organisations, which ar Monash University and Deakin University. In this part, this report will compare and billet the twain marketing mixes. 1.2 General Information about Macro- purlieu Marketing surroundings consists of a microenvironment and a macro-environment. Macro-environment is the larger societal forces that affect the all told microenvironment - demographic, economic, natural, technological, political and culture forces (Kotler, et al, 2001: 116). Macro-environment is a huge society dexterity to squeeze the activities in microenvironment in an enterprise. The elements that consist of social broad power are not only a affright only also an opportunity for an enterprises marketing activities. Meanwhile, the macro-environment restricts the microen vironment (Wang, 2001: 56). 1.3Marketing Mix gibe to Kotler (2001: 69), the marketing mix is the organize of controllable marketing variables that the phoner blends to produce the response it wants in the tar arse about market. Product intend goods and services that company offers to its target market. For example, a universitys overlap is level and it offers to students. Price is amount of money that customers have to sacrifice for the goods and services. positioning involves company logistics and marketing activities concerned with making and distributing the finished production to target consumers.

Promot ion is the activities that persuade target c! ustomers to buy the products. wad are serious in marketing, especially in services. material evidence means every saying that customers use in their perceptual field to assess such(prenominal) a service. Process is also important in marketing; customers are involved in the process. (Kotler, et al, 2001: 69-70) 2.Macro-environment factors impact on Higher Education The macro-environment factors consists of: Political and levelheaded environment; Demographic environment; Economic environment;... If you want to get a full essay, order it on our website: BestEssayCheap.com

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