SUBJECT: Internet promotions within Renuzit's IMC

MEMORANDUM TO: Renuzit Senior Management FROM: --------------- DATE: 15 whitethorn 2004 SUBJECT: meshwork onward motional materials within Renuzits IMC Sales promotion has been defined as a direct shakement that offers an supererogatory think of or incentive for the product to the gross revenue force, distri butor, or the ultimate con totalityer with the primary objective of creating an immediate boost in sales. Consumer orient sales promotions include coupons, sampling, premiums, bonus-packs, toll-off, rebates, contests, sweepstakes, and event sponsorships. These promotions ar enjoin at the end-users who purchase goods or services and are knowing to furnish them with an inducement to purchase the marketers brand. Many promotion techniques are currently available and new ones are constantly evolving. tralatitious forms of sales promotions can easily be used via the Internet also. In selecting a technique, a marketer must delve its suitability, compatibility with the b rands objectives, and work out parameters. Renuzit has depended heavily on television and magazine ads, which has worked great. However, by adding the mesh as another great marketing tool, the vector sum could only grow. We could use banner publicize on cites approximately related, or even those not, which could increase the traffic to our site.

With banner publicise our company will be able to reach everywhere 60 % of the Internet, create the banner ads cost efficiently, track incoming traffic statistics, and advertise to the entire network or depict to specific categories. Another tool would be coupons. These short-term price incentives induce co! nsumers to purchase a product. They not only bear the consumer money, but they are effective ways of introducing new products to the public, too. Thus, coupons experience runnel and conversion, retain current users, and serve as a exchange device. Allowing consumers to print or request coupons from our site would be an magnificent way to expand in this area. Sampling allows the... If you sine qua non to get a full essay, order it on our website: BestEssayCheap.com

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